Результаты исследований: Публикации в книгах, отчётах, сборниках, трудах конференций › глава/раздел › научная › Рецензирование
New Challenges in External Environment and Business Strategy: The Case of Siberian Companies. / Kuznetsova, Svetlana; Markova, Vera.
Eurasian Studies in Business and Economics. Springer Science and Business Media B.V., 2017. стр. 449-461 (Eurasian Studies in Business and Economics; Том 4).Результаты исследований: Публикации в книгах, отчётах, сборниках, трудах конференций › глава/раздел › научная › Рецензирование
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TY - CHAP
T1 - New Challenges in External Environment and Business Strategy: The Case of Siberian Companies
AU - Kuznetsova, Svetlana
AU - Markova, Vera
N1 - Publisher Copyright: © 2017, Springer International Publishing Switzerland. Copyright: Copyright 2021 Elsevier B.V., All rights reserved.
PY - 2017
Y1 - 2017
N2 - The paper deals with new trends in the development of strategic management theory in knowledge economy including transition from sector analysis to the analysis of business ecosystems; building strategic business networks; increasing the role of innovative entrepreneurship, given temporary competitive advantages and dynamic external environment; and a greater focus on a value factor as a key element of corporate strategy. Based on compilation of these trends, we propose an approach to strategy formulation with special emphasis on a balance between creating value for customers and maximizing value for the company. Real cases of the Russian companies were used to show that it is very important for any company to use a balanced approach aimed at creating stakeholder value.
AB - The paper deals with new trends in the development of strategic management theory in knowledge economy including transition from sector analysis to the analysis of business ecosystems; building strategic business networks; increasing the role of innovative entrepreneurship, given temporary competitive advantages and dynamic external environment; and a greater focus on a value factor as a key element of corporate strategy. Based on compilation of these trends, we propose an approach to strategy formulation with special emphasis on a balance between creating value for customers and maximizing value for the company. Real cases of the Russian companies were used to show that it is very important for any company to use a balanced approach aimed at creating stakeholder value.
KW - Business ecosystem
KW - Customer values
KW - External environment
KW - Key competences
KW - Strategic management
UR - http://www.scopus.com/inward/record.url?scp=85101416711&partnerID=8YFLogxK
U2 - 10.1007/978-3-319-39919-5_33
DO - 10.1007/978-3-319-39919-5_33
M3 - Chapter
AN - SCOPUS:85101416711
SN - 978-3-319-39918-8
T3 - Eurasian Studies in Business and Economics
SP - 449
EP - 461
BT - Eurasian Studies in Business and Economics
PB - Springer Science and Business Media B.V.
ER -
ID: 27967284