TY - JOUR

T1 - Online Moral Conformity Revisited

AU - Fedorov, Alexandr A.

AU - Steshova, Anastasiya A.

N1 - his work was supported by the Russian Science Foundation (Grant 23\u201028\u201000771). Funding:

PY - 2025/4

Y1 - 2025/4

N2 - This article presents a divergent replication of a recent study exploring the phenomenon of moral conformity in online video interactions. The replication introduced intentional variations, such as a different cultural context—specifically, Russian—and varied stimulus materials to examine the cross-cultural stability and consistency of the observed moral conformity effect. The research utilised a well-established Asch conformity paradigm and encompassed 15 moral situations, including trolley-type, factual and Haidt's moral scenarios. The study recruited a total of 104 participants, aged 18–28, comprising 68 females and 36 males. In the experimental condition, participants confronted moral dilemmas in the presence of confederates via the online video meeting service, while participants in the control condition made decisions alone. The results revealed significant differences between experimental and control conditions for both consequentialist and deontological pressure, as well as for the overall conformity level, affirming the robustness of the moral conformity effect across cultural contexts. No significant difference was observed between trolley-type and factual dilemmas. These findings suggest that moral conformity is a stable behavioural phenomenon that transcends cultural boundaries, highlighting its relevance for understanding moral behaviour in online interactions.

AB - This article presents a divergent replication of a recent study exploring the phenomenon of moral conformity in online video interactions. The replication introduced intentional variations, such as a different cultural context—specifically, Russian—and varied stimulus materials to examine the cross-cultural stability and consistency of the observed moral conformity effect. The research utilised a well-established Asch conformity paradigm and encompassed 15 moral situations, including trolley-type, factual and Haidt's moral scenarios. The study recruited a total of 104 participants, aged 18–28, comprising 68 females and 36 males. In the experimental condition, participants confronted moral dilemmas in the presence of confederates via the online video meeting service, while participants in the control condition made decisions alone. The results revealed significant differences between experimental and control conditions for both consequentialist and deontological pressure, as well as for the overall conformity level, affirming the robustness of the moral conformity effect across cultural contexts. No significant difference was observed between trolley-type and factual dilemmas. These findings suggest that moral conformity is a stable behavioural phenomenon that transcends cultural boundaries, highlighting its relevance for understanding moral behaviour in online interactions.

KW - consequentialism

KW - deontology

KW - divergent replication

KW - moral dilemmas

KW - online moral conformity

UR - https://www.mendeley.com/catalogue/3f390f41-0300-301c-b0e9-be595b514cb2/

UR - https://www.scopus.com/record/display.uri?eid=2-s2.0-85219620370&origin=inward&txGid=d4f168e321c80eb8ccf9e50f304d5de2

U2 - 10.1002/ijop.70033

DO - 10.1002/ijop.70033

M3 - Article

C2 - 40016436

VL - 60

JO - International Journal of Psychology

JF - International Journal of Psychology

SN - 0020-7594

IS - 2

M1 - e70033

ER -