Research output: Contribution to journal › Article › peer-review
Platform business models. / Markova, Vera D.
In: Voprosy Ekonomiki, No. 10, 01.10.2018, p. 127-135.Research output: Contribution to journal › Article › peer-review
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TY - JOUR
T1 - Platform business models
AU - Markova, Vera D.
PY - 2018/10/1
Y1 - 2018/10/1
N2 - This article presents the results of comparative analysis of platform business models based on a unique typology of platforms and proposed parameters of business models. It was concluded that in order to describe a platform business model, it is possible to use a series of parameters specific to business models of traditional non-platform companies, extending their contents. However, the specific character of platforms requires setting/introducing a new business model parameter, which will reflect an innovative component, and detailed analysis of possible solutions to a dilemma of monetization of value created by platforms without destroying the network effect.
AB - This article presents the results of comparative analysis of platform business models based on a unique typology of platforms and proposed parameters of business models. It was concluded that in order to describe a platform business model, it is possible to use a series of parameters specific to business models of traditional non-platform companies, extending their contents. However, the specific character of platforms requires setting/introducing a new business model parameter, which will reflect an innovative component, and detailed analysis of possible solutions to a dilemma of monetization of value created by platforms without destroying the network effect.
KW - Monetization of platforms
KW - Platform business models
KW - Platform companies
KW - Platforms
KW - Typology of platforms
UR - http://www.scopus.com/inward/record.url?scp=85055426866&partnerID=8YFLogxK
UR - https://apps.webofknowledge.com/full_record.do?product=WOS&search_mode=GeneralSearch&qid=66&SID=F5jVok9N1EwoJz2aXU8&page=1&doc=1&cacheurlFromRightClick=no
UR - https://elibrary.ru/item.asp?id=35781120
U2 - 10.32609/0042-8736-2018-10-127-135
DO - 10.32609/0042-8736-2018-10-127-135
M3 - Article
AN - SCOPUS:85055426866
SP - 127
EP - 135
JO - Voprosy Ekonomiki
JF - Voprosy Ekonomiki
SN - 0042-8736
IS - 10
ER -
ID: 17248998