Standard

Dynamic marketing model : optimization of retailer’s role. / Bykadorov, Igor.

Optimization and Applications - 9th International Conference, OPTIMA 2018, Revised Selected Papers. ed. / Yury Kochetov; Michael Khachay; Yury Evtushenko; Vlasta Malkova; Mikhail Posypkin; Milojica Jacimovic. Springer-Verlag GmbH and Co. KG, 2019. p. 399-414 (Communications in Computer and Information Science; Vol. 974).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Research › peer-review

Harvard

Bykadorov, I 2019, Dynamic marketing model: optimization of retailer’s role. in Y Kochetov, M Khachay, Y Evtushenko, V Malkova, M Posypkin & M Jacimovic (eds), Optimization and Applications - 9th International Conference, OPTIMA 2018, Revised Selected Papers. Communications in Computer and Information Science, vol. 974, Springer-Verlag GmbH and Co. KG, pp. 399-414, 9th International Conference on Optimization and Applications, OPTIMA 2018, Petrovac, Montenegro, 01.10.2018. https://doi.org/10.1007/978-3-030-10934-9_28

APA

Bykadorov, I. (2019). Dynamic marketing model: optimization of retailer’s role. In Y. Kochetov, M. Khachay, Y. Evtushenko, V. Malkova, M. Posypkin, & M. Jacimovic (Eds.), Optimization and Applications - 9th International Conference, OPTIMA 2018, Revised Selected Papers (pp. 399-414). (Communications in Computer and Information Science; Vol. 974). Springer-Verlag GmbH and Co. KG. https://doi.org/10.1007/978-3-030-10934-9_28

Vancouver

Bykadorov I. Dynamic marketing model: optimization of retailer’s role. In Kochetov Y, Khachay M, Evtushenko Y, Malkova V, Posypkin M, Jacimovic M, editors, Optimization and Applications - 9th International Conference, OPTIMA 2018, Revised Selected Papers. Springer-Verlag GmbH and Co. KG. 2019. p. 399-414. (Communications in Computer and Information Science). doi: 10.1007/978-3-030-10934-9_28

Author

Bykadorov, Igor. / Dynamic marketing model : optimization of retailer’s role. Optimization and Applications - 9th International Conference, OPTIMA 2018, Revised Selected Papers. editor / Yury Kochetov ; Michael Khachay ; Yury Evtushenko ; Vlasta Malkova ; Mikhail Posypkin ; Milojica Jacimovic. Springer-Verlag GmbH and Co. KG, 2019. pp. 399-414 (Communications in Computer and Information Science).

BibTeX

@inproceedings{966d7716dae44676b80556eae3ee3418,
title = "Dynamic marketing model: optimization of retailer{\textquoteright}s role",
abstract = "We study a vertical control distribution channel in which a manufacturer sells a single kind of good to a retailer. The state variables are the cumulative sales and the retailer{\textquoteright}s motivation. The manufacturer chooses wholesale price discount while retailer chooses pass-through. We assume that the wholesale price discount increases the retailer{\textquoteright}s sale motivation thus improving sales. In contrast to previous settings, we focus on the maximization of retailer{\textquoteright}s profit with respect to pass-through. The arising problem is linear with respect to both cumulative sales and the retailer{\textquoteright}s motivation, while it is quadratic with respect to wholesale price discount and pass-through. We obtain a complete description of optimal strategies and optimal trajectories. In particular, we demonstrate that the number of switches for change in the type of optimal policy is no more than one.",
keywords = "Pass-through, Pricing, Retailer, Sale motivation",
author = "Igor Bykadorov",
year = "2019",
month = jan,
day = "1",
doi = "10.1007/978-3-030-10934-9_28",
language = "English",
isbn = "9783030109332",
series = "Communications in Computer and Information Science",
publisher = "Springer-Verlag GmbH and Co. KG",
pages = "399--414",
editor = "Yury Kochetov and Michael Khachay and Yury Evtushenko and Vlasta Malkova and Mikhail Posypkin and Milojica Jacimovic",
booktitle = "Optimization and Applications - 9th International Conference, OPTIMA 2018, Revised Selected Papers",
address = "Germany",
note = "9th International Conference on Optimization and Applications, OPTIMA 2018 ; Conference date: 01-10-2018 Through 05-10-2018",

}

RIS

TY - GEN

T1 - Dynamic marketing model

T2 - 9th International Conference on Optimization and Applications, OPTIMA 2018

AU - Bykadorov, Igor

PY - 2019/1/1

Y1 - 2019/1/1

N2 - We study a vertical control distribution channel in which a manufacturer sells a single kind of good to a retailer. The state variables are the cumulative sales and the retailer’s motivation. The manufacturer chooses wholesale price discount while retailer chooses pass-through. We assume that the wholesale price discount increases the retailer’s sale motivation thus improving sales. In contrast to previous settings, we focus on the maximization of retailer’s profit with respect to pass-through. The arising problem is linear with respect to both cumulative sales and the retailer’s motivation, while it is quadratic with respect to wholesale price discount and pass-through. We obtain a complete description of optimal strategies and optimal trajectories. In particular, we demonstrate that the number of switches for change in the type of optimal policy is no more than one.

AB - We study a vertical control distribution channel in which a manufacturer sells a single kind of good to a retailer. The state variables are the cumulative sales and the retailer’s motivation. The manufacturer chooses wholesale price discount while retailer chooses pass-through. We assume that the wholesale price discount increases the retailer’s sale motivation thus improving sales. In contrast to previous settings, we focus on the maximization of retailer’s profit with respect to pass-through. The arising problem is linear with respect to both cumulative sales and the retailer’s motivation, while it is quadratic with respect to wholesale price discount and pass-through. We obtain a complete description of optimal strategies and optimal trajectories. In particular, we demonstrate that the number of switches for change in the type of optimal policy is no more than one.

KW - Pass-through

KW - Pricing

KW - Retailer

KW - Sale motivation

UR - http://www.scopus.com/inward/record.url?scp=85061211487&partnerID=8YFLogxK

U2 - 10.1007/978-3-030-10934-9_28

DO - 10.1007/978-3-030-10934-9_28

M3 - Conference contribution

AN - SCOPUS:85061211487

SN - 9783030109332

T3 - Communications in Computer and Information Science

SP - 399

EP - 414

BT - Optimization and Applications - 9th International Conference, OPTIMA 2018, Revised Selected Papers

A2 - Kochetov, Yury

A2 - Khachay, Michael

A2 - Evtushenko, Yury

A2 - Malkova, Vlasta

A2 - Posypkin, Mikhail

A2 - Jacimovic, Milojica

PB - Springer-Verlag GmbH and Co. KG

Y2 - 1 October 2018 through 5 October 2018

ER -

ID: 18503385