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Recently the Laboratory of semiotics and sign systems conducted a series of targeted research among which we could mention linguocultural transfer, semiotic weakening and performatives as well as autoreferential utterrences. As a result of scrutiny we discovered that the transfer of information is responsible for convertibility of knowledge in the organization of cultural memory  of interlocutors. The priority of the transfer over the word to word borrowing is emphasized. It is established a leading role of semiotic weakening  as a latent form of sign memory. The shift towards humanistic parameters of civilization is based in the sign configuration of the language. It is discovered that the culture is situated upon so called pillards , which cannot be neglected. It is recognized that the phenomenon of faith is judged as felicitous –infelicitous but not true or false.  The early oral speech is based on autoreference, which preceeds the powerful written tradition. All the issues named above were described and analyzed in monographs and articles of collaborators of the laboratory